Data helps us look. Specific questions help us decide. Spain, Europe and Spanish regions, with sources and next steps for your team.
Spain is close to the EU benchmark, but differences between countries are wide. We compare AI use and the reasons reported by businesses that considered adopting it but do not use it, using Eurostat's 2025 data.
Spain reaches 57.5% and the EU 55.0%. We compare countries, business sizes and AI uses to clarify what to ask of a solution or provider.
82.4% of Spanish enterprises that considered AI but do not use it report a lack of expertise. What the figure reveals and how to relate it to your team's work.
Madrid reaches 30.1%, Catalonia 25.6% and the Balearics 14.2%. INE data compares regions without confusing AI adoption with business results.
The Balearics record 14.2%, against Spain's 21.1%. AI, cloud and analytics add context; the decision starts with each business's actual work.
Spain moves from 7.7% to 20.3% between 2021 and 2025. The series shows wider use, but the periods and questionnaire change also matter.
80% report improved personal productivity and 37% a positive earnings contribution. These are different questions: what should your business check?
FROM READING TO YOUR BUSINESS
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